![]() ![]() ![]() However, in electronic media, due to the specificity of perceiving a text on the computer screen, it is preferred to use Sans Serif rather than Serif fonts, because reading letters without serifs is considered to be easier on the screen. ![]() This is why Serif fonts have always been among the primary choices for printing books, newspapers, and magazines. If only he knew then what we know now.Īlthough typography later transitioned through the modern type movement and well beyond, transitional serif fonts certainly have a place in contemporary design projects.It is interesting to note that along with purely decorative function serifs are believed to play a role in the text perception mechanism by the human eyes, making the printed text easier to read. Crafted in the 1930s by Victor Lardent, Times New Roman was actually commissioned for a British newspaper, which is rather amusing considering the amount of flak Baskerville received over his own transitional serifs. Even though Baskerville’s work wasn’t entirely well-received in Britain, it’s impossible to deny the influence it made on typography worldwide – decades and even centuries later.īaskerville and the Expansion of Transitional Typefacesīaskerville essentially opened the door to other transitional serifs like Bookman, Georgia, and even Times New Roman – a font that’s regularly used in news publications and high school essays around the globe because of its excellent legibility. There was a fair amount of concern that this type style would damage readers’ eyes as they struggled to read text with such high contrast.īaskerville must have done something right because he received praise from the likes of Benjamin Franklin (a founding father of the United States) and Giambattista Bodoni (the type designer responsible for his namesake serif typefaces). Transitional typefaces increased legibility in print, although Baskerville certainly wasn’t without its share of critics. Like other transitional serifs that would follow in its footsteps, Baskerville has high contrast between its thin and thick strokes, more vertical stress in the bowls of its rounded letters, tapered and more horizontal serifs that add sharpness, and a more circular shape to its rounded strokes. ![]() In the 1750s, English printer and type designer John Baskerville left his mark on typography with the creation of Baskerville, which is perhaps the most well-known transitional font. Jaugeon may not have realized at the time just how type would evolve as a result of his work. His designs were crafted on a grid, featuring a horizontal, unbracketed architecture that essentially flipped the bird at calligraphic lettering altogether. Because of this, Jaugeon broke away from the traditional handwritten influence of old style typography and embraced a more scientific approach. Romain du Roi was designed during the Age of the Enlightenment, a period that saw great change and a desire to secede from traditional norms. Romain du Roi: The First Transitional Serif While the type design would not be published until 1702 and the entire family of 82 fonts would take more than four more decades to complete, Romain du Roi (King’s Roman) was the first transitional serif – a type style that would essentially bridge the gap between old style and modern serifs. The very earliest beginnings of the transition to a more “mechanical” looking type style first took root around 1692 when Jacques Jaugeon began work on a typeface for King Louis XIV. These serifs were based on Roman inscriptions and although they were crafted by typographers of that era instead of being meticulously hand-drawn, they still had characteristics reminiscent of pen strokes. Post_id=52296,post_title=Discover the Modern Aesthetics of Kulture Grotesk Font,post_link= Elegant Serif Font for Classy Designs,post_link= Fonts Similar to Cooper Black: Perfect for Retro Designs,post_link= Design Mastery: Typography with YouWorkForThem,post_link= Great Movie Fonts For Title Sequences,post_link= Art Made Simple: Training License at YouWorkForThem,post_link=: A Creative Collage Pack from Hello Mart,post_link= and Ever,post_link= Top 10 Best Instagram Story Templates,post_link= Bold, Intense Sans Serif From Connary Fagan: Integral CF,post_link=Īs a replacement for ye olde blackletter handwriting, old style serifs reigned from the 1400s until the mid-1700s. ![]()
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